Iconic design elevates a brand beyond its competitors by expressing big ideas in surprisingly simple ways. An icon is an object or symbol that represents an idea. The bigger the idea it represents, the more powerful the icon. The term iconic is often used to describe brands. Few really deserve the title. To be truly iconic, a brand must consistently represent an emotive idea, yet always be relevant to its context. Iconic design makes the idea as clear as possible, in part by editing and.
We built a clear strategic rationale for simplification, supported by best in class examples from other categories. With the help and support of our clients at Coca-Cola, we were able to convince senior executives to risk change. We reduced and re-drew the myriad elements the brand was using and formed the iconic kit of parts: Red, white, the Script, Dynamic Ribbon, Contour Bottle, Disk and Gotham typeface. But simplicity alone is not the answer. These days, brands must constantly adapt to changing contexts, and for. дизайн кока-кола
They had done it before, using their design talents to elevate the "Share a Coke" campaign to a visual success. Now came the campaigns next iteration "Share a Coke and a Song". Read More Coca-Cola Store Orlando opened this weekend at Disney Springs, where guests can experience the worlds most iconic beverage brand at a new immersive retail destination designed to showcase Coca-Cola Read More. By: Jay Moye Apr 18, 2016 Coca-Cola tonight unveiled new packaging graphics that unite all Trademark Coke products Coca-Cola, Diet.