The communication network hasn't filled its guide with pages of industry jargon, it simply employs easy-to-understand explanations and дизайн в строгом стиле graphics to get its point across. 05. Apple The Apple style guide is made up of 48 pages detailing exactly how the company's branding is to be used One of the biggest companies in the world, Apple has a comprehensive style guide detailing how its branding is to be used. Clean, clear and concise, this 48-page guide explains exactly how to use Apple assets - even where.
This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo дизайн в строгом стиле design, typography and pictograms. And that leads us to the meticulously regulated world of brand style manuals. A style manual, or style guide, is a set of standards for the design of documents, signage, and any other form of other brand identifier. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that.
01. NASA This beautiful reissue is available to buy now The National Aeronautics and Space Administration's Graphics Standards Manual was created by Danne Blackburn in 1974 when NASA changed from its original crest-based logo to the 'worm' logotype that we are now familar with. The manual has recently been revived thanks to a Kickstarter campaign to fund its reissue. Jesse Reed and Hamish Smyth's glorious new 220-page version of the case-bound NASA document comes with 'static shielding' packaging and can be purchased over at m.